PopEx
PopEx World 3D Asset Library
Industries
CorporateMarketingMusic
Services
3D and Animation
Deliverables
3D For Web / AR3D IllustrationCharacter Animation
Collectible 3D asset design for Download Festival 2024
The Problem
Build a collectible 3D asset library for a location-based mobile experience — every item needed to feel desirable and distinctive, but also perform reliably in Unity across a wide range of mobile devices in a live festival environment.
The Approach
I established shared rules for silhouette, scale, colour and material response so each collectible had its own identity while clearly belonging to the same world, evaluating concepts at the small sizes and viewing distances the app would actually use. Assets were built with efficient topology and optimised texture usage, with consistent texel density, pivots and scale to keep the library predictable for both design and engineering. An engine-ready export pipeline — clean naming, consistent hierarchies, full documentation — made the collection dependable to ship and simple to expand.
Outcome
A production-ready 3D asset library that supported the Download Festival 2024 launch and was structured from day one for ongoing expansion.
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