Plus Your Business
Concept-Led Animation System
Industries
CorporateMarketing
Services
3D and Animation | Branding | Product + Digital
Deliverables
Brand GuidelinesExplainer AnimationsMotion GraphicsPromotional VideoSocial Video
Constrained animation system designed for social & web
The Problem
Plus Your Business needed a way to make complex business concepts land instantly across social and web — clear enough to work without supporting copy, and scalable enough to sustain an ongoing content series.The Approach
I set a strict creative framework before producing anything: every animation under 15 seconds, seamless looping, no more than three core colours, built primarily from circles, squares and triangles — constraints that forced each concept down to its essential visual logic. Each animation launched first as a LinkedIn "visual puzzle," turning audience comprehension into a live test of whether the metaphor actually worked, with roughly 50 animations produced in structured batches so performance could inform later phases without losing conceptual consistency.Outcome
Weekly posts consistently drew 50–100 comments and positive feedback from industry partners, validating the system, which continues to support both the client's website and ongoing social content.Gallery
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Ready to start something?
Tell us about your project and we'll come back to you with a clear view of how we can help. We partner with ambitious teams worldwide — from early-stage startups to established brands.
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