Bark and Birch
Website redesign for a dog training and boarding service
Industries
Corporate
Services
Product + Digital
Deliverables
UX/UIWebsite Design
Dog training & boarding services
The Problem
A trust-driven service business whose site wasn't converting because prospective clients couldn't work out which service applied to them or feel confident enough to enquire
The Approach
I structured the site around the actual decisions a prospective client needed to make — understand the approach, identify the right service, trust the trainer — and reorganised services, expertise and testimonials into that sequence, with calls to action placed at the natural points someone would be ready to act.
Outcome
A more direct path from initial concern to enquiry, handed off as a documented responsive component system so the client could extend it without design support on every future page.
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